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High 5 Features Of A CMO

The 21st century Chief Marketing Officer has multiple roles and sometimes dons many hats within the enterprise world. Every few years, marketing pursuits differ in type, scope and execution, making it essential for CMOs to upgrade their knowledge and upgrade their skills.
Merely put, the job of a CMO is to drive income by growing sales via varied marketing activities. CMOs usually report directly to the CEO and infrequently liaise with other executives and managers to define company-wide goals. They also derive a marketing strategy that achieves the targets of profits, products and progress via a number of functions.


We bring you the top 5 functions a CMO handles with ease for your model:
1. Strengthening the brand
After model building in the initial phases of your business, strengthening and maintaining the model position in the market is a big task. CMOs assist in all life cycles of a brand — from figuring out the positioning assertion and chalking out the marketing plans to evolving as per the changing occasions and customer needs. Above all, a CMO strengthens your brand in the marketing and your customers’ minds.


2. Measuring Marketing effectiveness
Immediately, almost all marketing activities are highly measurable, especially digital ones. A CMO is liable for measuring the effectiveness of every marketing activity and making vital adjustments and alterations to get most ROI and reduce losses. A CMO with his group of marketers will persistently measure the marketing outcomes and impacts within the enterprise and gauge the following steps for better marketing success.


3. Driving New Product Development based on Buyer Needs
Marketers dive deep into the minds of their prospects and that’s why; they'll analyse the altering and evolving customer wants higher than anybody else. Hence, CMOs play a significant function in driving new developments as per the client requirements. This might be by way of a change in a product or service, pricing updates, modifications in a particular app or e-commerce site, or simply developing with a new product concept altogether to serve customers!
"Don’t discover customers for your products, find products in your customers."


4. Gathering Consumer Insights
CMOs are called the customer champion because no one understands the shopper for a particular model as well as its CMO. They are responsible for utterly analyzing and understanding every side of the customer — demographics, psychographics, sociographic situations, emotional and rational determination making and more. Every CMO who gathers consumer insights is one step closer to achieving higher marketing results. Because what is marketing if it’s not directed to the fitting consumers?
"Amazing things will happen while you listen to the consumer."


5. Using New Marketing Technology
Marketers are often called innovation catalysts because they infuse the corporate with new technologies that change the face of marketing. Embracing data and intelligence helps CMOs advance the expansion agenda. With many alternative instruments and technologies available to promote marketing and goal the right customers on the proper time, having tech-savvy CMOs can change the branding for the business in lots of ways.
CMOs additionally help make sure that all activities are directed towards rising model loyalty and making every customer expertise enjoyable and memorable.

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